Analyzing Political Campaign Advertisements

Introduction A political campaign refers to an organized effort that tries to influence the manner in which decisions are made in a group. Campaign messages usually have the information that a politician or a candidate would like to pass to the voters.Advertising We will write a custom essay sample on Analyzing Political Campaign Advertisements specifically for you for only $16.05 $11/page Learn More For instance, a campaign message may describe policy issues. Such points normally act as a summary of the campaign agenda of the candidate. Advertising of campaigns is one of the mechanisms that are always used by candidates to inform people about their political manifesto. Campaign advertisements can be done through many ways. For example, they can use newspapers, television, and even radio advertisements. Political advertising enables politicians to address a wider audience. Hence, they can persuade many voters to support them. There has been a drastic cha nge in the way political advertisements are done in U.S.A. For example, in 1948 Truman was happy for having greeted approximately half a million voters. He also covered over thirty thousand miles during his campaign period. In 1952, that trend of reaching voters changed when another presidential campaign took place. With the invention of television sets, political adverts started featuring on television commercial advertisements. Eisenhower Answers America In 1952, the first political campaign advertisement featured on television, and it was meant to reach Dwight D. Eisenhower’s supporters. â€Å"Eisenhower, created forty twenty-second television spot commercials entitled, Eisenhower Answers America†. In his advertisement, he talked about finding a solution to corruption, solving the Korean War, and he also informed his audience about how he would improve the economy. In this case, he reached his targeted audience without necessarily shaking their hands.Advertising Looking for essay on political culture? Let's see if we can help you! Get your first paper with 15% OFF Learn More This advertisement enabled him to convince American voters that democrats had over stayed in power since 1933, and they were no longer leading the nation properly. He managed to win overwhelmingly against Adlai Stevenson who was a democratic nominee. Kennedy –Nixon debate In 1960, there was another intensive presidential election campaign, in which John Kennedy managed to seriously defeat Nixon. John Kennedy also came up with close to two hundred advertisements. Two of his advertisements overpowered Nixon’s efforts. â€Å"The first one was an advertisement derived from a speech he had made in Houston. â€Å"In this case, he called for religious tolerance in response to criticisms that Catholicism was incompatible with a run for the Oval Office†. The second one was the remarkable Kennedy –Nixon debate. â€Å"John Kennedy was able to put Nixon on the defensive with his unexpected grasp of the facts, but Nixon held his own in responding to the Kennedy criticisms†. This debate reached approximately eight million viewers and it led to the success of Kennedy in the elections. The debate greatly impacted on Nixon’s Campaign profile which was initially better than Kennedy’s. Conclusion The analysis of election campaign advertisements reveal how various strategies can lead to the success of an election candidate. The advertisements mentioned above depict the democracy that prevails among the American people. In this case, election candidates have to convince voters that they are suitable for public offices. â€Å"Since America has become more culturally diverse, political advertising must become less negative and more dialed into the minds and homes of the American public†.Advertising We will write a custom essay sample on Analyzing Political Campaign Advertisements specifically for y ou for only $16.05 $11/page Learn More Messages should also be customized so that they can reach people with various beliefs and needs in the country. In my view, campaign advertisements are important tools for election campaigns, and they can lead to the success of a candidate if properly used. Works Cited Casey, Shaun. The Making of a Catholic President: Kennedy vs. Nixon 1960. New York: Oxford University Press, 2009. Diamond, Edwin. The Spot: The Rise of Political Advertising on Television. New York: The MIT Press, 2001. Kraus, Sidney. The Great Debates: Kennedy vs. Nixon, 1960. London: Indiana University Press, 2001. Murrin, John and Paul Johnson. Liberty, Equality, Power: A History of the American People. New York: Wadsworth Publishing, 2005. This essay on Analyzing Political Campaign Advertisements was written and submitted by user Jenn1ferSm1th to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Biography of Leonardo Da Vinci, Genius Painter, Scientist, Naturalist

Biography of Leonardo Da Vinci, Genius Painter, Scientist, Naturalist Leonardo Da Vinci (April 15, 1452–  May 2, 1519) was artist, humanist, scientist, philosopher, inventor, and naturalist during the Italian Renaissance. His genius, says his biographer Walter Isaacson, was the ability to marry observation with imagination, to apply that imagination to intellect and its universal nature. Fast Facts: Leonardo da Vinci Known For: Renaissance-era painter, inventor, naturalist, philosopher, writer.  Born: April 15, 1452, Vinci in Tuscany, Italy.Parents: Piero da Vinci and Caterina Lippi.Died:  May 2, 1519, in Cloux, France.Education: Formal training limited to abacus school in commercial math, apprenticeship at the workshop of Andrea del Verrocchio; otherwise self taught.Spouse(s): None.Children: None.   Early Life Leonardo Da Vinci was born in the village of Vinci in Tuscany, Italy, on April 15, 1452, the only child of Piero da Vinci, a notary and eventually Chancellor of Florence, and Caterina Lippi, an unmarried peasant girl. He is properly known as Leonardo rather than da Vinci, although that is common form of his name today. Da Vinci means from Vinci and most people of the day who required a last name were given it based on their place of residence. Leonardo was illegitimate, which, according to biographer Isaacson, may well have assisted his skill and education. He was not required to go to formal school, and he passed his youth in experimentation and exploration, keeping careful notes in a series of journals which have survived. Piero was a well-to-do man, descended from at least two generations of important notaries, and he settled in the town of Florence, marrying Albierra, the daughter of another notary, within eight months of Leonardos birth. Leonardo was raised in the da Vinci family home by his grandfather, Antonio, and his wife, as well as Francesco, Pieros youngest brother only 15 years older than Leonardo himself. Florence (1467–1482) In 1464, Albierra died in childbirth- she had no other children, and Piero brought Leonardo to live with him in Florence. There Leonardo was exposed to the architecture and writings of the artists Filippo Brunelleschi (1377–1446) and Leon Battista Alberti (1404–1472); and it was there that his father got him an apprenticeship to the artist and engineer Andrea del Verrocchio. Verrocchios workshop was part art studio and part art shop, and Leonardo was exposed to a rigorous training program, that included painting, sculpture, pottery, and metal working. He learned the beauty of geometry and the mathematical harmony that art can leverage; and it was here that he learned chiarroscuro, and developed the sfumato technique he would become famous for. When his apprenticeship ended in 1472, Leonardo registered in the Florentine painters confraternity, the Compagnia di San Luca. Many of the works he did in Verocchios workshop were often completed by several of the students and/or the teacher, and it is clear that by the end of his tenure, Leonardo had surpassed his master. Verocchios workshop was sponsored by the Duke of Florence, Lorenzo de Medici (1469–1492) also known as Lorenzo the Magnificent. Some of the works painted by Leonardo in his twenties include the Annunciation and the Adoration of the Magi, and the portrait of Ginevra di Benci. Milan (1482–1499) When Leonardo turned 30, he was sent by Lorenzo on a diplomatic mission to bring a lute in the shape of a horses head that he himself had crafted to be given to Ludovico Sforza, the powerful Duke of Milan. With him was Atalante Migliorotti (1466–1532), the first of his long-term companions, who acted as a friend, assistant, secretary, and romantic partner. When Leonardo arrived in Milan, he sent a letter to Ludovico, a letter that was more or less a job application, laying out in detail the type of job he envisioned being useful to the Duke: military and civil engineering. Instead, Leonardo ended up an impresario, producing elaborate pageants for the royal court such as the Masque of the Planets. He designed scenery and costumes and developed fantastic mechanical elements for the plays that would fly, descend or animate for the audience. In this role, he was part court jester: he sang and played the lute, told stories and fables, played pranks. His friends described him as gentle and entertaining, handsome, precise and generous, a valued and beloved companion. The Genius in the Notebook It was also during this period that Leonardo began keeping regular notebooks. Over 7,200 single pages exist today, estimated to be one-quarter of his total output. They are filled with expressions of sheer genius: flights of fancy, precognitive sketches of impossible technologies (scuba gear, flying machines, helicopters) careful, analytical anatomical studies of dissections he performed on humans and animals; and visual puns. In his notebooks and his canvases, he played with shadow and light, perspective, motion, color. His drawings of humans at the time are fascinating: an old warrior with a nutcracker nose and an enormous chin; grotesquely old men and women; and a thin, muscular, curly-haired androgynous figure, the opposite avatar of the old warrior who would provide centuries of delight and speculation for art historians. Of course, he painted while he was in Milan: portraits included several of Ludovicos mistresses, The Lady with the Ermine and La Belle Ferronnià ¨re; and religious works such as Virgin of the Rocks and the astonishing Last Supper. He also made the famous drawing Vitruvian Man, the best of numerous attempts of the day to illustrate what the Roman architect Vitrivius (ca 80–15 BCE) meant when he said the layout of a temple should reflect the proportions of a human body. Leonardo ditched most of Vitriviuss measurements and calculated his own ideal of perfection. In 1489, Leonardo finally earned the job he had wanted in 1482: he received an official court appointment, complete with rooms (albeit not at Ludovicos castle). His first commission was to make an immense sculpture of the Duke of Milans father Francesco sitting on a horse. He made the model of clay and worked for years planning the casting, but never completed the bronze sculpture. In July of 1490, he met the second companion of his life, Gian Giacomo Caprotti  da Oreno, known as Salai (1480–1524). By 1499, the Duke of Milan was running out of money and no longer consistently paying Leonardo, and when Louis XII of France (1462–1515) invaded Milan, Ludovico fled the city. Leonardo stayed in Milan briefly- the French knew him and protected his studio from the mobs- but when he heard rumors that Ludovico was planning to return, he fled home to Florence. Italy and France (1500–1519) When Leonardo returned to Florence, he found the city still shaken from the after-effects of the brief and bloody rule of Savonarola (1452–1498), who in 1497 had led the Bonfire of the Vanities- the priest and his followers collected and burned thousands of objects such as artworks, books, cosmetics, dresses, mirrors, and musical instruments as forms of evil temptations. In 1498, Savonarola was hanged and burned in the public square. Leonardo was a different man when he returned: he dressed like a dandy, spending almost as much on clothing as he did on books. His first patron was the notorious military ruler Cesare Borgia (1475–1507), who conquered Florence in 1502: Borgia gave Leonardo a passport to travel wherever he needed, as his personal engineer and innovator. The job only lasted about eight months, but during that time Leonardo built a bridge supporting a garrison of troops out of a pile of lumber and nothing more. He also perfected the art of maps, drawing villages as they would be seen from the air, accurate, detailed birds-eye views of cities measured with a compass. He also established a friendship with Niccolo Machiavelli (1469–1527), who would base his classic The Prince on Borgia. By 1503, though, Borgia was running amok, requiring mass executions in the towns he occupied. At first, Leonardo seemed oblivious, but when Machiavelli left, so did Leonardo: back to Florence. In Florence, Leonardo and Machiavelli worked on an astonishing project: they planted to divert the Arno river from Pisa to Florence. The project got started, but the engineer changed the specs and it was a spectacular failure. Leonardo and Machiavelli also worked on a way to drain the Piombino Marshes: water, the movement of it, the force of it, was a fascination for Leonardo throughout his life, but the marsh project was also not completed. Michelangelo Artistically, Florence had a huge drawback: Leonardo had acquired a nemesis, Michelangelo. Twenty years younger, but although as gay as Leonardo was, unlike Leonardo, Michelangelo was a pious Christian convulsed by agony over his nature. The two artists communication devolved into a bitter feud. The two men were each commissioned to do battle scenes: hung in separate galleries, the paintings were depictions of frenzied faces, monstrous armor, and mad horses. Isaacson suggests that the upshot of the war of the battle scene was useful to both artists because they were now both luminaries, rather than interchangeable parts. From 1506–1516, Leonardo wandered back and forth between Rome and Milan; another one of his patrons was the Medici Pope Leo X (1475–1521). In 1506, Leonardo adopted Francesco Melzi, the 14-year-old son of a friend and civil engineer, as his heir. Between 1510 and 1511, Leonardo worked with anatomy professor Marcantonio della Torre, whose students dissected humans while Leonardo made 240 meticulous drawings and wrote 13,000 words of description- probably more, those are what have survived. But the professor died of the plague, ending the project before it could be published. And of course he painted: his masterpieces during this period in his life include the Mona Lisa (La Gioconda); The Virgin and Child with St. Anne, and a series of images of Salai as St. John the Baptist and Bacchus. Death In 1516, Francis I of France commissioned Leonardo for another astounding, impossible task: design a town and palace complex for the royal court at Romorantin. Francis, arguably one of the best patrons Leonardo ever had, gave him the Chateau de Cloux (now the Clos Luce). Leonardo was by now an old man, still productive- he made 16 drawings over the next three years, even if the city project was not completed- but he was visibly ill and had likely suffered a stroke. He died on May 2, 1519, at the Chateau. Sources and Recommended Reading Clark, Kenneth and Martin Kemp. Leonardo da Vinci: Revised Edition. London, Penguin Books, 1989.Isaacson, Walter. Leonardo Da Vinci. New York: Simon Schuster, 2017.  Farago, Claire. Biography and Early Art Criticism of Leonardo da Vinci. New York: Garland Publishing, 1999.Nicholl, Charles. Leonardo da Vinci: Flights of the Mind. London, Penguin Books, 2005.

Towards a Web-based Application to Resolve Physical Pulse Board Issues Thesis

Towards a Web-based Application to Resolve Physical Pulse Board Issues - Thesis Example For instance, in Scrum software development as well as in Lean product development, tools for planning a project using walls and boards have been developed. These methods have so far proved to be very efficient, in so far as the visualization of the work performed, as well as the prioritization of new tasks is concerned. However, there are notable challenges in synchronization, version control and traceability among a company’s different projects. This thesis, investigates how Physical Pulse Board is used and how it can be improved through the introduction of a web-based application for elimination of difficulties of using Pulse board especially in global environment where different people from various locations might need to join the meeting. The paper consists of three parts. In the first part one set of interviews were conducted along with an observation to figure out related difficulties with the use of Physical Pulse Board especially in global environment. Following this, another set of interviews were conducted to help find out how these issues can be eliminated or resolved. Considering that good principles can never be useful, unless they are applied and used in reality, the second part of this report, a web-based application was developed to help bring improvements using Pulse Board in global environment based on the finding from the first part. It was then that evaluation of implemented software was done through a workshop with person A and Person B. It is worth noting that the two persons are the Lean Product Development Specialist chosen for market analysis given that the two had implemented the Physical Pulse Board in their organization. Two major factors which increase complexity inside companies are the number of different products that are produced by these companies, as well as physical location of their teams. This complexity imposes extra waste in different areas like inventory, processes, maintenance, quality, suppliers,

Obama Housing Refinance Proposal and Program Essay

Obama Housing Refinance Proposal and Program - Essay Example According to the research findings it can therefore be said that President Obama announced a new plan to help struggling homeowners who are current on their mortgages, but underwater by refinancing. Mortgage rates are currently at historical lows and Obama would like to make refinancing into these historic rates available to more homeowners across the country. Obama anticipates providing relief to about 3.5 million people with underwater mortgages. Obama expect the average homeowner to save roughly $300-$500 a month by refinancing into these new low rates. He explained that refinancing would help free up additional money for consumers, therefore helping to stimulate the economy. Obama faces stiff opposition from Republicans in Congress on his refinancing plan, which must first pass congress. United States is known as the ‘land of opportunities’ and people from all over the world come to the country in hope of a better future. But this land of opportunities is facing some serious crisis lately. The financial crisis of 2008 has hit the country badly and has affected the majority of the population. Approximately 11 million people are suffering from serious financial watershed and they cannot even afford a proper shelter to live in. The reason for these problems in the United States and the attempts that American President Barack Obama made to ease the issues of the citizens will be discussed in this paper. The residents of the United States were mortgaged in large numbers and therefore the collapse of the housing market forced many people out on the streets. The homeowners were to pay off the amount of money that was worth more than their houses which was due to the decrease in property rates all over the country. This is where the decision maker Obama stepped in. He decided to revise the Housing Refinance Proposal that would bring out the homeowners from their misery. Previous Financing Policies The United States government is well known for their ex tra ordinary Housing Finance Policies. The housing policies of the country are considered as standards for the less developed countries. Let’s discuss briefly about the previous Financing Policies that were implemented by the United States government. The United States Housing Policy allowed residents to have tax deductable interest payments. This practice is unique because a certain amount of tax is always applied on the interest payments for loans in different parts of the world (Barth, et. al.178). The deduction of tax meant a great assistance for the house owners of the country. Furthermore, the United States government also set up an organization that would be responsible for providing securities to the loan borrowers. The organization was named as the Federal Housing Administration and the FHA was there to handle the security issues. Therefore no one was denied a loan because of absence of security or collateral. Unfortunately the policies that were devised by the US go vernment did not work even though they contained some points that were exemplary for the rest of the world. The Housing Policy of the US failed dramatically because every other person was given loans that they couldn’t afford. The assumption behind the policies was that property prices will continue to increase in future. The reason behind the failure was also the benefits provided to the borrowers. Giving loans without proper collaterals was a big mistake of US administration. Issues of the existing policies and poverty of people The policies that were set up by the US government were for the prosperity of the homeowners. US being a democratic nation, prevailing policies were not appreciated by all. Many banks austerely protested against the deduction of tax. According to their point of view, excluding the tax would not be fruitful for the banks in the long run. Also the numbers of the customers getting loans certainly increased as a result of these policies. This resulted i n more

Risk aversion Assignment Example | Topics and Well Written Essays - 2000 words

Risk aversion - Assignment Example Generally, the extent of risk aversion is the degree to which the individual prefers the certain income over the uncertain income. In terms of a utility function, this translates to the distance between the utility generated by the certain income and the utility generated by the gamble which has an expected income equal to the certain income. Obviously, for a concave utility function, the utility of the certain income will lie above the utility of the uncertain income with the same expected value. For a convex utility function this will be reversed. These are explained in the diagram below (figure 1). Figure 1: Risk Aversion and the curvature of the utility function In the diagram above, a rational individual is considered whose preferences are represented by the utility function U(.) defined over money incomes X. Suppose the individual has a choice of either playing a lottery with two possible outcomes: X1 and X2, where X2 > X1. To keep things simple let us further assume that both outcomes equally likely to occur. That is, both outcomes X1 and X2 have a probability of occurrence = ?. Thus if X1 is realized the individual gets U(X1) and if X2 realizes, the individual derives U(X2). Then, the expected income from the lottery is ?[X1+X2] and the expected utility is ? [U(X1) +U(X2)]. Now, observe that whether the utility derived by the individual from a certain income of ?[X1+X2] which is equal to U?[X1+X2] lies above ? [U(X1) +U(X2)], the expected utility from the lottery with an expected earning of ?[X1+X2], depends upon the curvature of the function. When the utility function is concave, . This shows that the individual prefers a certain income over and above a lottery with an expected income that is equal to certain income. Extending this logic it is simple to show that a risk loving individual will have a convex utility function while a risk neutral person will have a utility function that has a constant slope. Also, greater the distance between U?[X1+X2] an d ? [U(X1) +U(X2)], the more risk averse is the individual, since the preference for the certain income is even greater in that case. This implies that the more concave the utility function the greater will be the risk aversion of the individual. Similarly, greater the convexity of the utility function, greater will be the individual’s love for risk. Therefore, it can be generally agreed upon that a risk-averse person will have a concave utility function while a risk lover will have a convex utility function. A risk neutral person’s preferences will be designated by a utility function with a constant slope. Now, Mr. D’s Utility function is: Then, and, Since , and thus, Mr. D’s utility function is positively sloped. A positively sloped utility function implies more income is preferred to less by Mr. D. For his attitude towards risk, the curvature (sign of the second order derivative) of the utility function has to be considered. Now, and, Therefore, the ut ility function is convex if the value of the positive parameter and it is concave if the positive parameter . If the utility function is concave, Mr. D is risk averse while if the utility function is convex, then Mr. D is in nature a risk loving person. Therefore, regarding the attitude of Mr. D towards risk, we conclude the following: Mr. D’s attitude towards risk depends on the value of the parameter . If , Mr. D loves

Management Structure And Philosophy Of British Airways Management Essay

Management Structure And Philosophy Of British Airways Management Essay British Airways born in civil aviation, the inventory days next to World War 1. This is the first schedule air service in world on 25th August 1919 which passed 90 years and air travel has changed past all acknowledgement. On 25th August 1919, Aircraft Transport and Travel Limited operated first international daily scheduled air service in the world from London and Paris. In 1939 Imperial Airways and British Airways were nationalised and come to a new name British Overseas Airways Corporation (BOAC). BOAC continued to operate long haul services from South America by British South American Airways (BSAA). This company was combined with BOAC in 1949. After 1970 BOAC and British European Airways newly formed British Airways Board. In 1980 Government passes The Civil aviation Act and sell its share in British Airways. In 1981 Lord King appointed as chairman and make a change in management and restored company for profitability and for privatisation. British Airways have high standard cor porate governance which they are committed. The business view is determined by the strategy setting out the sharing option and located for financial outcome service standards and recognize and according to importance improvement chance to deliver those goal. In an amazing tough trading environment British Airways have to point on strong on more close themselves through the immediate situation, while preparing the business for better economic times. In current year they have planed out for a long -term goal for their business. Which is to be the worlds leading global premium airline. This report is a view of British Airways strategy and strategy evaluation . Management structure and philosophy aligned British Airways is committed top level of corporate governance. For good governance the board is responsible by the company shareholders. The board directors ensure that the companys risk assessment, ability to fined solution on management, strategic planning, operating management. Inevitable functions are given authority to committees, consisting of non-executive directors as containing within this section. The company arrange their board meeting four times a year and in generally when necessary, to except all subject related to overall control, strategy of The British Airways and in successful planning of the company. For these desired effect a schedule of the matters wait for board decision has been growing successfully. these schedule has been reviewed at least once in a year. The board leaded by the chairman and the executive management of the company leaded by the Chief Executive. The Board agenda setting is The Chairman responsibility. The Chairman also ensure that the Board member received timely and accurate and clear information. The non-executive directors try to know detailed of the management performance specifically as to the possession of the company principals , strategy of the financial information and management control and risk. All of the directors regularly and timely get information which is company priority in the board meeting. They can also ask company secretary any other information they need. If any non-executive director have any concern about running of the company they have to discuses with one of the non-executive directors or company secretary or the Chairman. The company main aims were to build on Terminal 5s strengths to upgraded the customer experience, make the business continue more cost effective, grow the company operations and make prominent part of the corporate responsibility in the business. The management need to revise their plan and priority to reset when the fuel price going up global downtown meant. The company vision is become most responsible airline in the world and all their corporate responsibility they have to bought tougher under the banner One Destination. it is a great challenging goals for the company for further reduce carbon emission, recycling and reduce waste underrating air and noise pollution. Organisation culture and growth of strategy Despite reduction in economic, British Airways have continued to become larger or grater where it makes economic main idea and meet the needs of their customers. They opened new routes from London to Hyderabad in India and St Kitts; they also opened open skies, their alternatively flying from continently Europe to North America in June 2008, and afterwards purchased LAvion in July 2008, and they have tell publicly the launch of the first London City to New York JFK service to start end of this year. Investing in well organised and subject to influence on new aircraft makes sense, ever in these tough times. With the delivery of their new Boeing 787s delayed, they contracted six Boeing 777-300ER aircraft. In February the one world alliance which involving 10 partner airlines and celebrated its 10th anniversary. The highly success of the alliance is continued, in its development it is now a important point. In august British Airways applied for anti-trust immunity to operate a joint business across the Atlantic where American Airlines and Iberia one world members. The EU and US competition authorities are currently deciding that their major competition in their global alliance, star and sky team already enjoy the route where they should be able to enjoy the same route. Global strategy at the corporate level British airways strategy is global. Most of the countries they have their branch and fly most of the countries of the world. All of the branches of the world, they recruit local people for business communication. British airways most important aim is to make sure that they offer an upgraded service to everyone who chooses to fly with them. They take constantly to large number of customers to get a real understanding of their needs. British airways survey every month on their customer that what is their demand and what type of change their customer want ect. This is vital for the company to secure their position as the worlds leading global premium airline. Their staffs play a vital role in providing the upgraded travel experience. They are committed to excellent service and are investing heavily training customer-facing colleagues. They do training all of the branches of the world they have . Every year the training program rolling which is mainly on service style training. The compa ny has a statement of Business Principles applicable to all employees. The company also has a cod of Business Conduct and Ethics which applies to all employees in global. These are two of a number of Standing Instructions to employees of the group designed to enhance internal control. On the Finance Statement Instructions, these are regularly updated and made available to staff though the Companys intranet. Effective corporate governance remaining key to the business. It maintains a strong and effective internal control environment in global which the company continues to review its control framework to ensure . The producing result of the framework has been under regular review by the management board. The Group will continue to comply with the Combined Code on corporate governance and UK listing Authority rules and apply all of their branch.. Financial performance British airways audit report published on the group and parent company financial statements of British airways Plc for the year ended March 31, and include the Group consolidated income statement, the group and British Airways Plc balance sheets, the group and British Airways Plc cash flow statements, the group and British Airways Plc statements of changes in equity. Under the accounting policies the financial statements set out. Directors remunerations report information describe and also audited. The financial company is made only to the companys members , as a body, in consensus with section 235 of the company Act of the Companies Act 1985. This report have an opinion that is this financial statement give a truth and right view or it is a part of directors remuneration report to be audited. This audit review the corporate governance statement reflects the companys compliance. British Airways all other information included in the annual report and consider either it is reliable with the audited financial statements. The other information include only the directors report and business review, the Remuneration committee, the Chairmans statement, the chief Executives review, the chief Financial officers report and the corporate governance statement are unedited part of the report. British Airways followed the audit in consensus with International Standards on Auditing, issued by the Auditing Practices Board. On a test basis of evidence the audit includes examination which relevant to the amounts and disclosures in the financial statements and part of directors remunerations report to be audited. It also includes an assessment of the significant estimates and judgements made by the directors in the preparation of the financial statements, and of whether the accounting systems are adopt to the Group and the company situation, consistently applied and sufficiently disclosed. The Directors whose are listed in Board of Directors are responsible for the annual report and the financial Statement preparing in according to applicable Law and follow international financial reporting standard as adopted by the EU. They are also responsible for protection the assets of the Group and therefore taking reasonable steps for the avoidance and discover of dishonesty and other irregularities. Environmental change and competitive position Climate change is an issue of importance as a airline company and they have long-term commitment to address it. Their climate change programme covered some of the main areas like policy measures to curb emissions growth, support for scientific research, voluntary carbon offsetting. Their target is to reduce their net CO2 emissions by 50 percent by 2050, relative to 2005. Going for this target will require more invest in new technology, sustainable biojet fuels and cost-effective emission which will be reduce other sectors of economy on global carbon trading market. They are investing in silent aircraft and technology and aim to change the way they fly to reduce the noise of their activates. They have set a target in 2015 reduce 15 percent noise in average. British airways aim is to minimise the west they do and their customer. They trying to reuse and recycle and reduce disposal. 1n 2008 they did 35 recycle at Heathrow and Gatwick and it will be increase on 50 percent in 2010. Conclusion and recommendation In response to delivery delays for British Airways new efficient Boeing 787 aircraft, they have contracted for six Boeing 777 due to start arriving in 2010. They ordered two Airbus A318 aircraft for crossing Atlantic service from London City Airport. As well British Airways ordered six Embraer and five E170 aircraft to replace some of the aircraft whose are currently operated from London City Airport. The Company also improve their performance in ground as well. The main activities of British Airways Plc and its subsidiary responsibility are the operation of international and domestic scheduled air services for the carriage of passengers, cargo and mail and the delivery of subsidiary service. The global airline industry is violently competitive, heavily controlled and totally uncovered to changes in customer behaviour and consumer sureness. The current economic environment presents a new challenge. British airways must have concentrate their efforts to seize long-term opportunities f or growth.

Challenging Gender Roles in English Society Essay -- England Literatur

Challenging Gender Roles in English Society The age of Shakespeare was characterized by an overwhelming tendency for women to be looked down upon as the inferior gender. Women of the time were expected to be submissive, dutiful, obedient, and predominantly silent. The idea of an independent, out-spoken woman would have challenged all of the societal values of the time. Shakespeare, however, challenged the traditional patriarchal values of his time by introducing powerful and highly influential female characters in some of his most memorable plays. Lady Macbeth and her earlier counterpart, Volumnia, both serve pivotal roles as dominant and commanding mother figures and also challenge the traditional role of the dutiful wife. Both of these independent, strong-willed women are far ahead of the times in their approach to marital, maternal, and societal involvement. Shakespeare successfully portrays his women in a new light, very different from the perspective with which women were viewed at the time. Both women challenge traditional patriarchal values of English society and establish the female character as a significant and heroic figure among Shakespeare’s prominent male figures. Lady Macbeth, perhaps the most famous of these spirited women, is a particularly prominent character in Shakespeare’s tragic Scottish play, Macbeth. Her decisive and determined mentality serves as the driving force in Macbeth’s journey toward tragedy. It cannot be mistaken that Macbeth’s own desire for greatness is motivated in large part due to his wife’s passionate influence. Lady Macbeth appears to be the dominant partner in the twisted and power driven relationship between herself and Macbeth. She demonstrates her great concern with her husb... ...nglish society, Shakespeare places his female characters at the center of the action, making them equally important, if not more important than their male counterparts. These women, especially, allow the audience to view gender roles and gender restrictions imposed by society in a new light. Perhaps women are not as frail, dim-witted, and incapable as once thought. Shakespeare seems to lead us to the idea of women holding significant yet distinctive roles in society. He has effectively created strong, independent women who do not accept traditionally prescribed gender roles, but instead speak what they will, when they will, and do what they deem best. Through their distinctive actions, each of these women presents alternatives to the traditional patriarchal values of the time period as they establish themselves as thinking, feeling, and essential members of society.

Gay Rights Persuasive Speech

What’s the definition of marriage to you? To me, it’s a great bond of two people under holy matrimony. Notice that I didn’t say a great bond of man and woman. Ninety percent of people might disagree on what I have said, but what about the other ten percent? The other ten percent have another twist on the fact that marriage doesn’t necessarily have to be the bond between man and woman, but may be as well, a brilliant bond between man and man or woman and woman. I truly believe that homosexuals should have the right to be able to marry their significant other and should be able to have as many rights as an average married couple because they should go ahead and love the person they really love, without any laws holding them back just because they’re homosexual. Homosexuals should be able to have rights, just like us. The reason that homosexuals choose to marry is due to the fact that marriage isn’t mainly about benefit, or respect, but mainly about love and family; the same reason that heterosexuals (straights) choose to marry. But, the one thing that holds them back is the law. Many states in the U. S banned homosexual marriage due to the fact that marriage between man and woman has been around for the past millennia. Lots of people thinks that same-sex marriage is one of the reasons that and that it supposedly wrecks the balance between traditional marriage and the balance between man and woman that’s supposed to equally balance the differences and family to create a brand- new creation to create man and woman as one. Phooey. People don’t know who is able to enforce marriage. The government has the actual power to marry people but society helps families through the emotional parts. Since marriage has no absolute definition, it’s not fair to not let gays marry. The state should allow gays to be with each other so that they can have a â€Å"marital† relationship. Even though most of society doesn’t accept the fact that homosexuals should marry, they are beneficial to others as well as states. Most homosexuals have the weight of pressure society gives to them in order for them to live a daily and average life. They’re like a very fragile vase ; they are beautiful people on the inside, but shatter instantly if you hurt them. Many homosexuals try very hard to fit in society, and yet society brings them own to a certain extent that they have no choice but to either commit suicide or hide in celibacy. Just think of washing your hair. If shampoo gets in your eyes, you feel an awful sensation and you want to wash it out right away. To homosexuals, fitting in into society and being accepted into society is just like that, but the pain never goes away. It just shatters my heart and feelings that society look down towards homosexuals, and that they tease them just how my older cousin did to me when I was a kid . Perhaps there would be more happy families and fewer sad deaths every day if society was more considerate and content for homosexuals. One of the main things that society doesn’t understand is that the ability to love and commit to each other is such a special gift that no one can take away or give two people the ability to love each other. The state could recognize these commitments, or they couldn’t. If you truly love someone to such a point where you basically die for the right of marriage, then I don’t really get it if the state were to not legalize homosexuals marrying, and at the same time, making many homosexuals die for the sake of legalizing just one tiny law out of thousands, maybe even millions. Homosexuals should have the right to marry their significant other. You all, being very well educated citizens of this so called â€Å"free nation† , should stand up and fight for the protection of another unique human; a homosexual. I would choose to gladly accept a law to rid of the invisible chain that locks the homosexuals to the law. Would you?

Research Methods Using Qualitative Designs Example

Research Methods Using Qualitative Designs Example Research Methods Using Qualitative Designs – Coursework Example Research Methods using Qualitative Designs The incessant incidences of social problems such as obesity, poverty and diabetes 2 have necessitated the use of qualitative research techniques as governments and humanitarian agencies strive to find lasting solution to the challenges that are threatening to engrave the contemporary society. Tight and loose research designs have both been formulated to aid in the research in various incidences. The outright confirmatory nature of qualitative designs obliges use of loose designs that allow the researcher to fully explore concepts and obtainment of data through voluminous case studies as compared to tight designs which are efficient but lack the apposite sample size to authenticate a pattern of occurrence. Prior to a research, a researcher must determine the conceptual framework which sustains formulation of the null and alternative hypotheses by mapping the concepts under investigation. The hypothesis and axioms identified in a case scenario authenticates the need for research. In social sciences, quantitative techniques are perceived to be inappropriate due to the nature of information required and research studies. Qualitative data using sampling methods such as random sampling, simple and stratified sampling enable sociologists obtain finer details regarding a situation. Qualitative data assortment and analysis are labor intensive but can be conducted meritoriously using overwhelmingly small focus groups, narratives, questionnaires and interviews, satisfactory data to answer the research question can be generated. Graphical representation is aided by use of advanced software including SPSS and Epi-info which allows researchers to conduct an in-depth analysis of the raw data. Researchers continue using qualitative data in investigating various sociological aspects due to the presence of improved technology that supports through analysis. Conceptualization, rationality, consistency and efficiency have been augmented a nd better public policies formulated and implemented due to concrete and pertinent deductions derived from researches.

Free Essays on Variations Of The Word Love

love are used in the commercial industry. It also shows how the â€Å"vacancies† are filled in with enough of the hearts and lace to be sold. Even though the vacancies are filled with such trivial and meaningless shows of the emotion love, a few of us latch onto the existence of the idea of love and even wait for it to hit us in the face. Nevertheless, as described by Ms. Atwood, the waiting deafens us. â€Å"Then there’s two of us. This word is far too short for us, it has only four letters, too sparse to fill those deep bare vacuums between the stars that press on us with their deafness.† (21-27) She tells us in this quote that even though there is an â€Å"us†, the word love is much... Free Essays on Variations Of The Word Love Free Essays on Variations Of The Word Love Poetry Explication of â€Å"Variations on the word Love† by Margaret Atwood Margaret Atwood’s poem â€Å"Variations on the word Love† is her own cynical views on the word love itself and how it is used too frequently, which has resulted in it becoming almost of no value. The author, who is also the speaker, is articulating the significance of how the word love has become adulterated, trivialized and commercialized. Ms. Atwood is attempting to show how, in her opinion; the word love has reached a point where it has lost its impact and true meaning. Love itself is described as a powerful emotion for another person manifesting itself in deep affection, devotion or sexual desire often occurring suddenly and without warning. As human beings, we require love to be in our lives and are happier when we feel it ourselves. Ms. Atwood's simple â€Å"poem† becomes so complex as it shows her opinion coming across as distain of the manner of which it is now used. â€Å"It’s the right size for those warm blanks in speech, for those red heart-shaped vacancies on the page that look nothing like real hearts. Add lace and you can sell it. (Margaret Atwood â€Å"Variations on the word love† 2-7) It is in this quote that shows the speakers view on how the words love are used in the commercial industry. It also shows how the â€Å"vacancies† are filled in with enough of the hearts and lace to be sold. Even though the vacancies are filled with such trivial and meaningless shows of the emotion love, a few of us latch onto the existence of the idea of love and even wait for it to hit us in the face. Nevertheless, as described by Ms. Atwood, the waiting deafens us. â€Å"Then there’s two of us. This word is far too short for us, it has only four letters, too sparse to fill those deep bare vacuums between the stars that press on us with their deafness.† (21-27) She tells us in this quote that even though there is an â€Å"us†, the word love is much...

Trends and Challenges Paper Essay Example | Topics and Well Written Essays - 1500 words

Trends and Challenges Paper - Essay Example It is a classic case of finding out where the performance management system competes with the annual performance appraisals because the latter do not give the exact details as far as an employee is concerned whereas the performance management system is more comprehensive than anything else. Since the annual performance appraisals are more aligned towards providing value keeping note of how well the employees have fared over the year, the performance management system is more elaborate since it gives each and every instance of the employee’s domains and tells the management whether or not the performance bonus or the increments are due for a certain employee (Schoch, 2011). This is a better indicator of how well the employee is faring and what his expectations are from the organization in the long run scheme of things. Also the employees know that they are being judged for each and every act of theirs within the organization which is a significant understanding that once reache d, can have long-lasting effects and consequences on their work realms. This is such an essential comprehension that will eventually make the performance management systems more effective and compatible with any business as compared to the annual performance appraisals due to their limited scope and usability issues. Evaluate the effectiveness of various performance appraisal methods and possible problems affecting performance appraisals The effectiveness of various methods of performance appraisals lies more on the shoulders of the human resources management department within an organization. It is this department that eventually finds out where the problems actually exist and how these could be overcome within the related settings. Having said that it is significant to note that the performance appraisals are effective only when they are being followed to the core, which speaks for their legitimacy issue since they are at times being seen only as a barometer for finding out whethe r or not an employee has been punctual at work or has been able to complete certain tasks within the set timelines. This is a very wrong precedent because the performance appraisals can do much more than they are thought out to be. What it will eventually tell one and all is the fact that these performance appraisals would not be able to derive value if they are being judged on these points alone (Buckley, 1998). The possible problems that affect the performance appraisals are concerning the change in personnel and improper documentation of employees over a period of time. If the employees keep on coming in within an organization and leaving it on a constant basis, then there is a problem that needs to be addressed and more so with the understanding reached upon with regards to the performance appraisals. The performance appraisals are therefore being seen as a thing of the past when such issues come to the surface and it is about time that the employees seriously start searching fo r better alternatives which they can give to the management regimes. One such is the performance management system which can help their course and allow them to pace ahead with the guarantee that each and every task of theirs is being

Compare and contrast the advantages and disadvantages of joining a Assignment

Compare and contrast the advantages and disadvantages of joining a professional association - Assignment Example rm, to voice and commiserate, and to provide affiliates a feeling that they are never alone in the hurdles opened by their profession in general (Kjellberg, 2013). Opportunities to discover new techniques, job options, among others, are priceless advantages to group members (Kjellberg, 2013). The disadvantages, on the other hand, of joining these organizations are needless fees, consumes a lot of time, needless expenses, socializing takes the attention away from career development and also they create a lot of pressure to achieve highly among its members (Harvey et al., 2003). Most professional organizations need the reimbursement of yearly fees. There might also be the first application fee (Kjellberg, 2013). Whereas $100 does not appear to be much, it accumulates when the individuals joins the national and state associations of numerous professional organizations (Harvey, 2004). Apart from the membership fees and applications, people also spend money on association lunches, breakfasts and dinners and gas expenses or transportation costs (Harvey, 2004). According to these advantages and disadvantages of belonging to a professional organization, I would opt to join a professional organization because I need access to the information, which will influence my practice. I also need people who will advocate for me in front of others and people who will develop me professionally, thus my decision to join a professional